Build Lead Scoring for Trades with Make.com
Prioritise leads: Build a Make.com lead scoring scenario (2026 UK guide). Fast-track best jobs, keep tyre kickers out of your weekend. For UK trades
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Zapier + ServiceM8: Auto-Request Google Reviews
Automate Google reviews for UK trades. Use ServiceM8 & Zapier to send personalised requests after every job. Practical guide
OpenClaw: 24/7 Customer Service, Auto-Booking via WhatsApp
Set up OpenClaw AI: Handle WhatsApp enquiries 24/7, qualify leads, check Google Calendar, and book slots. Never open your phone again for UK trades
Heating Engineers: Close 40% More Boiler Jobs
Heating engineers: Stop quote-stage drop-off. Use our 5-touch WhatsApp routine, speed-to-lead rule & sales platform setup to turn 30% close rates into 60%
n8n Referral Engine: Auto-Send Gift Cards for Referrals
Automate referrals for UK trades. Customers refer, jobs book, gift cards sent. Trackable, built
Make.com: Auto-Generate Social Media from Completed Jobs
Automate social media & Google Business updates from one job photo. Practical Make.com build for trades marketing
Google Business Profile: Fix for Boiler Jobs 2026
UK heating engineers: fix your Google Business Profile in 2026. Photos, reviews, service areas and posts that stop losing you boiler jobs.
Upselling & Cross-Selling for Trades: Add Value
UK trades: Grow average job value ethically. Use frameworks, 5 value touchpoints & AI-assisted follow-ups to turn one-off call-outs into long-term customers
WhatsApp Business for Trades: Setup & Marketing Guide
UK trades: master WhatsApp Business. Set up a separate business line, catalogues, quick replies, broadcast lists and a lightweight marketing routine.
Local SEO for UK Trades: Rank Higher Locally
UK trades: Rank in Google Maps three-pack! Our local SEO plan helps you optimise GBP, fix
Before-After Photography for Trades: Win More Jobs
UK trades: Build a before-and-after photo portfolio that converts curiosity into bookings. Master phone setups
AI Marketing Content for Trades: Tools & Best Practices
Boost your trades business marketing: Use ChatGPT, Claude, Canva & Make.com for pro materials. UK pricing, workflows, common mistakes
Google Reviews Automation for UK Trades (2026)
Grow Google reviews: Complete automation playbook for UK trades (2026). Trigger on payment, AI sentiment, one-tap SMS/WhatsApp. Stack with ServiceM8, n8n, Make
Video Marketing for Trades 2026: iPhone Strategy
An iPhone, a free editor, and three video formats. The trades video marketing playbook that takes five minutes a job and reliably hits 10,000 views a month.
Payaca Proposal Builder for Solar: Setup & Conversion
UK solar installers: Use Payaca's interactive proposal builder to turn cold quotes into signed jobs. Setup steps, conversion data, and field-tested fixes
Online Reputation Management for Trades: Build Rating
UK data: Online reviews drive trade hiring. Get platform strategies to build your rating, plus 2024 DMCC Act rules on fake reviews every trades business needs
Seasonal Marketing for UK Trades: Plan Campaigns
UK trades: Master seasonal demand. Get month-by-month marketing calendars, campaign templates, and budget strategies to keep your pipeline full year-round
Van Wrapping for Trades: Cost, ROI, Design Guide
UK van wrapping: Costs (£200-£3,500), impression tracking, & ROI analysis for trades businesses. Real pricing, design, and how to measure enquiry generation
Live Chat vs AI Chatbots for Trades: Human Touch
UK trades businesses: Human live chat converts 2-3x better than AI. It's about
Google Business Profile: Monthly Routine for Local 3-Pack
UK trades: Don't lose Local 3-Pack ranking! Your Google Business Profile needs monthly maintenance. Beat competitors who "set and forget" and stay visible
Lead Gen Platforms: Checkatrade vs Rated People vs MyBuilder
2026 UK data analysis comparing Checkatrade, Rated People, and MyBuilder. Real cost-per-job figures, conversion rates, and which platform suits your trade.
Google LSAs for UK Trades: Are They Worth It? (2026)
2026 UK analysis of Google Local Services Ads for trades. Real costs per lead, ROI calculator, Google Verified changes, and when LSAs beat standard Google Ads.
Trades Websites That Generate Leads: A 2026 Guide
2026 UK guide to trades websites that convert. Fix your calls to action, trust signals and mobile design to jump from 2-3% to 8-12% conversion.
Local SEO for UK Trades: Google Maps Routine
2026 UK guide: a 30-minute monthly local SEO routine that helps tradespeople dominate Google Maps and the Local 3-Pack without paying for ads.
Instagram vs TikTok vs Facebook for UK Trades (2026)
2026 UK comparison of Instagram, TikTok and Facebook for tradespeople. Which platform wins leads, what ads cost, and an ROI calculator.
Spending £500/Month on Google Ads? Try This Instead
Spending £500/month on Google Ads with poor returns in 2026? Here is what UK tradespeople are doing instead to get more leads for less.