Tommy Lee-Zmuda

About Tommy

Early Life and Career

Tommy Lee-Zmuda is a UK heating entrepreneur, business mentor and thought leader in the plumbing and heating sector. He built his reputation as the founder of The Boiler Business, a platform that supports installers with marketing, sales, and systems to grow profitable heating businesses. His philosophy is centred on practical advice, sharing lessons learned from scaling his own business, and helping engineers avoid the pitfalls of rapid growth. He has been profiled by trade publications such as PHPI Online for his pioneering approach to running a heating company and supporting others through education and mentoring.

Professional Background

Through The Boiler Business, Tommy provides training, workshops and online resources tailored to heating installers. His content covers marketing funnels, quoting strategies, pricing, cashflow and time management. Many of his training days have sold out, drawing engineers eager to learn how to grow a sustainable business without burning out. He also co-hosts industry podcasts such as iNstallID and regularly appears at trade shows, podcasts, and events to discuss topics like the ’three stages of marketing for plumbers’ and the challenges of scaling up smartly.

TrainAR Academy Spotlight

Tommy’s work aligns closely with Digital Toolbag, a UK marketing and sales agency specialising in HVAC, plumbing, electrical and solar trades. Digital Toolbag builds sales platforms — websites, SEO, branding, social media and software — designed specifically for tradespeople. They also run the Built to Last academy, which trains sole traders and growing firms in marketing, sales and growth strategy. Tommy’s expertise in systems, marketing funnels and sustainable scaling mirrors Digital Toolbag’s mission, reinforcing his standing as a trusted authority at the intersection of trades, business growth and digital marketing. He is recognised as a Spotlight Creator for TrainAR Academy, where he shares business and marketing insights for trades.

Personal Values

Tommy is passionate about empowering tradespeople to run better businesses while maintaining balance in life. His message is simple: success is not just about working harder, but about working smarter, with systems and strategies that free up time, reduce stress, and allow sustainable growth.