iNstallID Podcast - Episode 014
Pure Boilers Podcast

Heating Entrepreneur, Mentor & Trades Innovator
Tommy LeeZmuda is a UK heating entrepreneur, business mentor and thought leader in the plumbing and heating sector. He built his reputation as the founder of The Boiler Business, a platform that supports installers with marketing, sales, and systems to grow profitable heating businesses. His philosophy is centred on practical advice, sharing lessons learned from scaling his own business, and helping engineers avoid the pitfalls of rapid growth. He has been profiled by trade publications such as PHPI Online for his pioneering approach to running a heating company and supporting others through education and mentoring.
Through The Boiler Business, Tommy provides training, workshops and online resources tailored to heating installers. His content covers marketing funnels, quoting strategies, pricing, cashflow and time management. Many of his training days have sold out, drawing engineers eager to learn how to grow a sustainable business without burning out. He also co-hosts industry podcasts such as iNstallID and regularly appears at trade shows, podcasts, and events to discuss topics like the ’three stages of marketing for plumbers’ and the challenges of scaling up smartly.
Tommy’s work aligns closely with Digital Toolbag, a UK marketing and sales agency specialising in HVAC, plumbing, electrical and solar trades. Digital Toolbag builds sales platforms, websites, SEO, branding, social media and software — designed specifically for tradespeople. They also run the Built to Last academy, which trains sole traders and growing firms in marketing, sales and growth strategy. Tommy’s expertise in systems, marketing funnels and sustainable scaling mirrors Digital Toolbag’s mission, reinforcing his standing as a trusted authority at the intersection of trades, business growth and digital marketing. He is recognised as a Spotlight Creator for TrainAR Academy, where he shares business and marketing insights for trades.
Tommy is passionate about empowering tradespeople to run better businesses while maintaining balance in life. His message is simple: success is not just about working harder, but about working smarter, with systems and strategies that free up time, reduce stress, and allow sustainable growth.
Pure Boilers Podcast
PHPI Online
10 articles published on TrainAR Academy

A heating engineer's playbook for stopping quote-stage drop-off. The five-touch WhatsApp routine, the speed-to-lead rule, and the sales platform setup that turns 30 percent close rates into 60.

Your Google Business Profile is leaking boiler jobs to the firm down the road. Here is the 2026 fix list every UK heating engineer needs: Service Area Business rules, category traps, suspension triggers, and the review and post routine that puts you back in the Local 3-Pack.

Your busiest quarter could be your most dangerous. Learn how the expansion trap leaves growing trades businesses in debt, with real warning signs and a 90-day plan to grow without going broke.

Your Google Business Profile loses ranking power after 30 days of inactivity. Here is the monthly maintenance routine that keeps UK trades businesses visible in the local 3-pack and ahead of competitors who set and forget.

2026 UK analysis of Google Local Services Ads for trades. Real costs per lead, ROI calculator, Google Verified changes, and when LSAs beat standard Google Ads.

2026 UK guide to trades websites that convert. Fix your calls to action, trust signals and mobile design to jump from 2-3% to 8-12% conversion.

2026 UK guide: a 30-minute monthly local SEO routine that helps tradespeople dominate Google Maps and the Local 3-Pack without paying for ads.

2026 UK comparison of Instagram, TikTok and Facebook for tradespeople. Which platform wins leads, what ads cost, and an ROI calculator.

2026 guide to AI lead response for UK trades using ChatGPT, Make.com and WhatsApp. Auto-replies in under 10 seconds. Free Make.com scenario included.

Spending £500/month on Google Ads with poor returns in 2026? Here is what UK tradespeople are doing instead to get more leads for less.