How to Set Your Day Rate in 2025 (UK Trades)

Setting the right day rate is crucial for your business success. Here’s how to price your services competitively in 2025.

Market Research

Start by researching local rates for your trade. Consider:

• Your location (London vs regional rates)
• Your experience level
• Specializations and certifications
• Market demand in your area

Calculating Your Base Rate

1. Calculate your expenses
2. Factor in your desired profit margin
3. Consider seasonal fluctuations
4. Account for sick days and holidays

Tips for Success

• Review your rates quarterly
• Track your conversion rates
• Be prepared to justify your pricing
• Consider value-based pricing for specialized work